Sacha Lord will visit Prestwich on a pub crawl in the area

The Greater Manchester nighttime economy adviser believes Prestwich is set to ‘absolutely explode’ as he goes on his free drink spree in the city this month.

Sacha Lord, who was appointed by Greater Manchester Mayor Andy Burnham as the region’s first-ever Night Economy Councilor in 2018, will visit Crooked Man Bar on Sunday, July 17, offering him an hour’s worth of drinks.

His appearance at the bar is part of a series of site visits across the region, which aim to showcase and support independent businesses in each of the 10 boroughs.

Sacha, who has been a strong supporter of the hospitality industry, started his tour last month at the Adelphi Lads Club in Salford and he also announced a visit to Bask in Stockport.

The Parklife founder says he hopes the tour will bring recognition and gratitude to businesses and their regulars following the challenges of the pandemic and the effects of the current cost of living crisis.

Mr Lord said: ‘I worry about the smaller independents in the family, and I’ve always felt that.

“I thought, let’s go to the ten boroughs of Manchester and I want to speak to the operators, the staff and especially the regulars and thank them for their support.

“What better way than to go out and offer to buy everyone a pint.”

With hospitality no longer subject to Covid-19 restrictions, Mr Lord says the industry is still feeling the effects of the pandemic as it deals with rising costs of living.

He said: ‘A lot of the public seems to think we’re out of Covid now, hospitality is fully operational, all good, shiny, all beautiful, but that’s really not the case.

“I’ve always said it would take three to five years to reach pre-pandemic levels because during that time people borrowed so much money, deferred bills deferred rent and VAT.

“No one thought we were going to be hit by the cost of living crisis.”

Lisa Dalgarno, co-owner of The Crooked Man with her husband Shaun Connelly, welcomed Sacha’s visit and thanked the residents for naming their bar as one that deserves recognition.

She said: ‘We’re really glad he chose The Crooked Man, and he did it because he asked people on social media to name a bar or pub they thought deserved a shoutout. ‘to be recognized.

“With the current financial climate, and with increasing living comfort and Brexit, this is only going to continue, so it is going to cause tough times ahead for hospitality businesses and customers alike.

“Especially after the pandemic, as we recover and this happens, so having Sacha come to our bar on the 17th is a great opportunity for us, our staff and our customers to discuss the hopes and fears we have. for the future of the hospitality industry.

Mr Lord also has high hopes for Prestwich and says the town is a promising area to watch.

He added: “I just think Prestwich is about to explode if you look at the whole of Greater Manchester, and someone told me ‘which area will be next Didsbury or Chorlton’, I’m convinced. that it’s Prestwich.”

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