Kira Koroknai’s wine label designs are a ‘glorious mess’

Kira Koroknai is a freelance designer based in Budapest, specializing in branding, packaging and editorial design. His latest packaging project is a special edition wine label made for the Glug Wine Club Scotland.

As Kira explains, “The concept of the club is to present small batch wines from new countries every month, with modern and exciting labels. For the Hungarian edition, I was commissioned to design a label for Vojtek, an inventive little family winery from Villány, best known for its big reds.

“Their main goal is to create unique flavors,” she adds. “So they always add a touch to make it a bit different, whether that’s through blending, aging in old barrels for a longer period, or sometimes experimenting with oak staves. They blend technologies and techniques with excellent grapes making it something special. »

Kalamajka Portugieser is a fruity, velvety and harmonious wine produced almost exclusively in the Villány wine region of Hungary. “It’s light in dress, but shimmering spicy,” says Kira. “It has a dark ruby ​​color with a black core, a nose of cassis, plum and sweet black cherry in abundance on the palate.”

The label design was inspired by the name of the wine, which refers to a glorious mess. “I wanted to create an intriguing look using contrasting visual elements,” says Kira. “These have been arranged to achieve perfect harmony.”

She continues, “The thin lines of the illustration balance strong typography with extra tight line spacing. Reflecting this dynamic contrast, the light pastel, lilac label, complemented by navy blue lettering, creates an invitation to explore the fresh, fruity and bold notes of Vojtek’s Kalamajka Portugieser.

Art direction and graphic design was led by Kira, with illustrations by Zita Beke and photography by Kevin Harald Campean.

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