Behind the Scenes of Rokwood, Downtown’s Newest Nightclub



On September 2, Rokwood will open its oversized doors to Dallas residents looking for an upscale downtown nightlife experience. Located in a chunky building across from the back entrance to the George Allen Courts Building, the interior of the nightclub and bar is designed for social media. Expect matching walls of greenery, grand chandeliers, and a gold clawfoot tub inside 600 Jackson Street.

The club is courtesy of Matt Jones, the former marketing director of Plush, a Vegas-inspired downtown nightclub that closed in 2015. Jones’ latest nightlife business is hoping to be life’s first club. almost non-existent nightlife in the neighborhood. Most of its competitors are further north, in Uptown.

He timed well. The Texans are coming out again. The state’s drinkers and partygoers spent a record $ 738 million on alcohol in May, nearly double what was recorded in the previous pre-vaccinated year. According to Dallas Watcher, Dallas residents spent more than $ 75 million on mixed drink sales in May, an increase of $ 50 million from the same point last year.

At its peak, Plush was # 30 on Nightclub & Bar Media Group’s Top 100 Places to Sell in Country list.

This fall, Rokwood will be joined by two new, similar nightclubs: Austin’s Green Light Social transplant opens Labor Day weekend, and Miami-inspired Vice Park is slated to open next month. Both venues are the newest additions to the Deep Ellum nightlife district, while Rokwood will be essentially alone downtown.

“In the heart of downtown Dallas, there isn’t much of a true nightclub experience,” says Ariana Hajibashi of Adastra Public Relations, Rokwood’s public relations firm. Nearby, the new AT&T Discovery District offers more activities than there was previously. “But again, it’s more restaurants and not a nightclub,” she says. “We feel that we are filling the void in the city center. “

The upscale nightclub plans to bring in local talent and celebrities to complement its in-house DJs. Doors open September 2. Let’s take a look at how Jones’s nightclub stands out in the city’s vast nightlife.


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