Elton John creates his own line of glasses


Elton John released his very first eyewear collection. Over the years, Elton has built a reputation for accessorizing her stage and red carpet outfits with extravagant or jeweled glasses.

Now Elton is channeling his love of eyewear into a brand new line created in partnership with Sam’s Club for US retailer Walmart.

“Elton John Eyewear celebrates confidence, self-expression and authenticity,” commented the Rocketman hitmaker. “The line is designed to have something for everyone, so no matter who you are, you can always look at yourself. It’s not just about glasses, it’s about changing the way people see themselves. .

The Foundations collection includes 60 frames in total, with each model available in the prescription, non-prescription, sun and reader categories. Frames are priced at $ 95- $ 100 (£ 70- £ 74).

Additionally, Walmart executives will support the mission of the Elton John AIDS Foundation by donating at least $ 1 million per year to help increase HIV education and awareness and empower individuals. to take the first steps towards a healthier future.

“Our customers and members will love this collection. We are thrilled to celebrate Elton John’s creativity and iconic style by launching a fun and trendy eyewear collection that will help customers feel their best, all at an everyday low price, ”added Janey Whiteside, Executive Vice President and Chief Customer Officer, Walmart US “On top of that, we are proud to showcase the work of the Elton John AIDS Foundation and donate a portion of sales to their important mission.


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